The Decisions Behind The Dashboard
What to decide before anyone discusses dashboard layout.
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Explain the Data
Selected writing about reporting, dashboards, data quality, and the judgment behind analysis.
Why Some Data Stories Stick and Others Don’t
Why some analytical narratives remain useful after a presentation and others do not.
Eight Questions Every Dashboard Must Answer
A checklist for testing whether a dashboard answers its audience's questions.
The 4 Dashboard Types Every Analyst Should Know
Distinguishes four dashboard jobs so format follows the decision and audience.
Customer ID, Email, Or Name: Which One Should You Trust?
How the wrong identifier can distort a customer-level analysis.
Stop Making Impossible Promises with Data
How to state what the evidence supports without claiming more certainty.
Stop Comparing Everything To Last Month
Why the nearest prior period is not always the right comparison.
More writing is available on Explain the Data.
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